#ANOMALY AGENCY FULL#

вЂњI totally fell in love with the industryвЂќ, she says. However, a friend at the agency Grey London, suggested a monthвЂ™s work experience to try to reignite her passion for business. Once the club was sold, Russell found herself disillusioned with business and assumed she was unemployable, having never вЂњworked for someoneвЂќ. RussellвЂ™s entry into the creative sector was entirely by chance. It was my first lesson in cultureвЂќ, she says.ДЇresh eyes and a fresh start вЂ“ entering the creative world вЂњMy biggest skill was being able to get the best out of people and get what I needed from them without the motivation of money. Grassroots football received very little funding and with 17 teams in total, Russell couldnвЂ™t afford to pay staff, yet her business depended on their commitment. вЂњItвЂ™s all politics and human emotionвЂќ, she says. We took its potential and turned it into valueвЂќ.ДЄs a 25 year old and running a football club in a вЂњrough area of LondonвЂќ, RussellвЂ™s emotional intelligence вЂњhad no choice but to be sharpenedвЂќ. The youth team became charter standard and the senior team rose to semi-professional status.

#ANOMALY AGENCY FULL#

вЂњBy having full ownership and accountability, we could reinvest back into the facilities.

вЂњThe club was being run under the radar to be cost-neutralвЂќ and as such, Russell bought the club for ВЈ300,000 and resold it some years later for an astonishing ВЈ1.4 million. Seeing potential and turning it into value вЂ“ owning a football club at 25ДЄt the age of 25, Russell bought Hayes Gate, an English football (soccer) club based in West London from previous owners, Technicolor. Russell adds, вЂњThereвЂ™s no greater motivation for trying new things when you have a mortgage to pay and two small children to feed, let me tell youвЂќ. It evolved over the years from small to bigger things starting from a fleet management service to a cleaning company and then eventually a football clubвЂќ. вЂњThat way, I could make the rules and work around my family. вЂњI realised it was easier to create my own revenue streams than work on someone elseвЂ™s termsвЂќ, she explains. As a young mum, with two children under two at the age of 20, Russell was determined to be the best mother possible. Describing her background, she reveals how her entrepreneurial spirit originated from rising against the odds. RussellвЂ™s view to challenging stereotypes ripples throughout her life. вЂњI think challenging old attitudes and infrastructures is probably in my bloodвЂќ, she adds.

Reclined in the bath with her hair stacked high in an elaborate crown, Princess Margaret beams from the top of Nicky RussellвЂ™s LinkedIn profile.ДЄs a self-proclaimed royalist, Russell, a Partner of creative operations consultancy WDC, explains how she has an affinity for the royal family, for the unconventional royal who rebelled against the system. Although there still arenвЂ™t enough of them at C-suite level or at the top table, in my opinionвЂќ 'We want to work as hard as the players, be as passionate as the fans and help MLB in every way we can.'ДЄnomaly has previously created memorable baseball-themed campaigns for Dick's Sporting Goods and Budweiser.вЂњPeople are starting to realise the importance of creative operations and youвЂ™re seeing вЂmakers and delivery peopleвЂ™ more in pitches. 'This is a dream of ours,' said Jason DeLand, Founding Partner, Anomaly. 'We are very excited to work with Anomaly, whose work speaks for itself, and will look to them to capture the game, its stars and major events in new and creative ways.' 'Baseball has never been healthier both on and off the field, with exciting players captivating fans on a nightly basis and more content available in more places than ever before,' said Tony Petitti, Chief Operating Officer, Major League Baseball. Anomaly will also work closely with MLB Network and MLB Advanced Media to create a cohesive theme for marketing efforts across all MLB entities. Anomaly will work with MLB to create a new advertising and marketing campaign for the upcoming season, including executions to promote all Jewel Events (Opening Day, All-Star Game, Postseason and World Series). As pitchers and catchers prepare to report for Spring Training and fans anticipate the start of a new baseball season, Major League Baseball has named Anomaly its new multimedia creative marketing agency.

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